The Four Steps To The Epiphany: Successful Stra...

Being a great entrepreneur means finding the path through the fog, confusion and myriad of choices. To do that, you need vision and a process. This book gives you the process. Its premise is simple: If you execute the four steps of Customer Development rigorously and thoroughly, you increase the odds of achieving success, and you can reach the epiphany.if(typeof ez_ad_units != 'undefined')ez_ad_units.push([[970,250],'waiyancan_com-medrectangle-3','ezslot_4',162,'0','0']);__ez_fad_position('div-gpt-ad-waiyancan_com-medrectangle-3-0');

The Four Steps to the Epiphany: Successful Stra...

This demonstrates that focusing on the product alone will not bring a startup to success! Instead, startups should use the Customer Development Model alongside their product development. This is a flexible model involving four steps: Customer Discovery, Customer Validation, Customer Creation and Company Building.

You have now launched your product and have started selling. To become successful, the fourth step of Company Building is essential. This will transform your company from one focused on learning and discovering into one designed to execute. It will cease being an informal, chaotic startup and will be transformed into a formal organization consisting of departments. 041b061a72